💼 Job Opportunities
Digital Marketing Executive, SEO Specialist, Performance Marketer, Paid Ads Specialist, Content Marketer, Marketing Operations Lead, Growth Marketer, Marketing Automation Specialist, AI Marketing Engineer at agencies like Schbang, FoxyMoron, WatConsult, Performics, Madison Digital, GroupM, Wpromote, Dentsu Webchutney, Kinnect, Tonic Worldwide, and product companies like Razorpay, Cred, Zomato, Swiggy, Nykaa, Myntra, Boat, Mamaearth, sugar Cosmetics, Lenskart, BoldCare. Expected CTC: 3-7 LPA freshers; 8-22 LPA with 2-4 years; 22-45 LPA for senior performance marketing and growth roles.
📚 Curriculum (10 Units)
Unit 1: Digital Marketing Fundamentals & 2026 Landscape 8 topics
The Digital Marketing Funnel: Awareness, Consideration, Conversion, Retention
Where each channel fits, mapping budget across funnel, why most beginners only do top of funnel.
Indian Digital Marketing Landscape in 2026
WhatsApp dominance, regional language content, JioCinema/HotStar shifts, what changed post-2024.
Brand vs Performance Marketing — The Eternal Debate
Why both matter, classic 60/40 rule, how Indian D2C brands actually split spend.
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STP: Segmentation, Targeting, Positioning
How to define ICP, build buyer personas, pick a positioning that owns a category.
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Buyer Personas — From Template to Real Insight
Going beyond "Marketing Mary, 32, Mumbai" to actionable insights via interviews and AI synthesis.
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Marketing Channels Cheat Sheet (Cost, Speed, ROI)
Snapshot of 12 channels with realistic CAC ranges in INR for 2026.
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Key Metrics: CAC, LTV, ROAS, CTR, CR, MQL, SQL
What each means, formulas, healthy ranges by industry, when to ignore vanity metrics.
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How AI Changed Marketing in 2024-26
AI Overviews in Search, generative ads, AI-written copy, autonomous agents — the new normal.
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Unit 2: SEO — Technical, On-Page, Off-Page (Post-AI Search Era) 8 topics
How Search Works Today — Indexing, Ranking, AI Overviews
Crawling -> indexing -> ranking, modern relevance signals, what AI Overviews mean for clicks.
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Keyword Research with Ahrefs, Semrush, and AI Tools
Seed terms -> expansion, search intent classification, clustering with embeddings.
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On-Page SEO: Title, Meta, Headings, Schema, Internal Links
What still moves the needle in 2026, schema.org structured data for rich results.
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Technical SEO: Crawl Budget, Core Web Vitals, Sitemaps, robots.txt
INP replacing FID, mobile-first indexing, fixing common issues with Search Console.
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Content SEO & Topical Authority
Topic clusters, pillar/cluster content, why semantic depth beats keyword stuffing.
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Link Building in 2026 — What Still Works
Digital PR, HARO/Featured.com, broken-link, guest posts, why most cheap link tactics are dead.
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Local SEO and Google Business Profile
Multi-location strategy, reviews, posts, Q&A, local pack ranking factors.
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Generative Engine Optimization (GEO) — Showing Up in AI Answers
Optimizing for ChatGPT/Perplexity/Google AI Overviews/Gemini, structured citations, FAQs.
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Unit 3: Google Ads (Search, Display, YouTube, Performance Max) 8 topics
Google Ads Account Structure: MCC, Accounts, Campaigns, Ad Groups
Building a clean structure that scales, naming conventions, audit checklist.
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Search Campaigns: Keywords, Match Types, Negative Keywords
Broad / phrase / exact in 2026, RSA best practices, negatives that save money.
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Bidding Strategies: Manual CPC, Max Conversions, Target ROAS, tCPA
When each is appropriate, smart bidding learning periods, common bidding mistakes.
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Display Network & Demand Gen
Visual campaigns, audience targeting, Demand Gen replacing Discovery, creative best practices.
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YouTube Ads: TrueView, Skippable, Bumper, Masthead
Picking the right format per objective, hook in first 5s, retention curves.
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Performance Max — The Black Box You Must Master
Asset groups, signals, when PMax helps and when it cannibalizes Search.
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Conversion Tracking, GA4 Linking, Enhanced Conversions
Server-side tracking, Consent Mode v2, accurate iOS attribution.
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Project: Run a 7-Day Search Campaign for a Local Service
Pick a niche, ~Rs 5000 budget, full setup -> optimization -> reporting.
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Unit 4: Meta Ads (Facebook + Instagram) + LinkedIn Ads 8 topics
Meta Ads Manager: Campaign / Ad Set / Ad Hierarchy
Objectives, budget at campaign vs ad set, ABO vs CBO, the 2026 best practice.
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Audiences: Core, Custom, Lookalike, Advantage+
Pixel- and CAPI-based audiences, retargeting windows, why broad targeting wins now.
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Creative for Meta: Reels, Carousels, UGC, Hook-First
The 3-second rule, vertical video, scripts that convert, AI for variation testing.
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Advantage+ Shopping & Sales Campaigns
Why most D2C brands moved to Advantage+, structuring catalogs, dynamic ads.
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Pixel + Conversions API (CAPI) Setup
Server-side events for accurate attribution post iOS 14.5, validation in Events Manager.
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Instagram Ads & Story/Reel Placements
Native creative per placement, music rights, Reels best practices for paid amplification.
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LinkedIn Ads: Sponsored Content, Message Ads, Lead Gen Forms
When LinkedIn is worth its premium CPC, B2B targeting, account-based marketing basics.
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Project: Drive Leads via a Meta + LinkedIn Combo
Real lead-gen campaign, ~Rs 8000 budget across both, full creative iteration.
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Unit 5: Content Marketing, Copywriting & AI Writing 8 topics
Content Strategy: Pillar, Cluster, Distribution
Mapping topics to funnel stages, content matrix, COPE (Create Once Publish Everywhere).
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Copywriting Frameworks: AIDA, PAS, BAB, FAB, 4Ps
When each frame fits, real examples from Indian D2C, headline templates that convert.
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AI Writing with Claude / GPT-4o — Beyond Generic Output
Prompt patterns, brand voice fine-tuning, fact-checking, avoiding the AI tell.
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Image Generation: Midjourney, Ideogram, Stable Diffusion 3
Brand-consistent visuals, model picking, post-processing in Photoshop/Canva.
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Video Generation: Runway, Pika, Sora, Veo
B-roll, ad creatives, music + voiceover, what works for Reels/Shorts in 2026.
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Long-Form Blog SEO Content (1500+ words) — AI-Assisted Workflow
Outline -> draft -> humanize -> SEO pass -> internal links -> publish, all under 90 mins.
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Repurposing One Asset into 10+ Pieces
YouTube long-form -> Shorts -> tweets -> carousels -> blog -> newsletter, all via AI agents.
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Project: Build a 30-Day Content Calendar with AI
Use Claude + Notion/Airtable + Buffer to plan, draft, and schedule a full month.
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Unit 6: Email + WhatsApp Marketing Automation 8 topics
Email Marketing 101 in 2026 — Yes, It Still Works
Why email still has the highest ROI, deliverability basics, why most beginners mess up the warm-up.
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List Building: Lead Magnets, Opt-In Forms, Double Opt-In
High-converting magnets in India, GDPR/DPDP Act compliance, verifying emails.
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Email Service Providers: Mailchimp, Brevo, Klaviyo, Resend
Picking by use case (e-commerce, SaaS, transactional), pricing comparison.
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Campaign Types: Welcome, Nurture, Promotional, Win-Back
Building each as a sequence, segmentation, send-time optimization.
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Deliverability: SPF, DKIM, DMARC, BIMI, Warm-Up
The boring stuff that decides whether your campaign even reaches inbox.
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WhatsApp Business API & Meta-Approved Templates
BSPs, template approvals, opt-in flows, the rules that keep your number from getting banned.
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WhatsApp Drip Campaigns + Click-to-WhatsApp Ads
Sequences via Wati/AiSensy/Interakt, click-to-WA from Meta Ads, conversion lift vs SMS.
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Project: Build a 5-Email + 3-WhatsApp Lead Nurture Flow
Full automation triggered by signup, including AI-generated personalization tokens.
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Unit 7: Social Media Strategy + Influencer + Short-Form Video 8 topics
Platform Picking — Where to Show Up in 2026
Instagram Reels, YouTube Shorts, LinkedIn for B2B, X/Twitter for thought leadership.
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Short-Form Video Strategy (Reels / Shorts / TikTok-style)
Hook -> story -> CTA, viral patterns, posting frequency, batch shooting.
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Influencer Marketing in India — Nano, Micro, Macro
Realistic CPP, contract templates, FTC/ASCI disclosure, fraud detection.
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UGC (User-Generated Content) Strategy & Tools
Why UGC outperforms branded creatives, sourcing, rights management, paid amplification.
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Community Building (Discord, WhatsApp, Telegram)
When to start a community, moderation, monetization paths.
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Personal Brand on LinkedIn for Marketers
Posting cadence, content pillars, comment-game, why it gets you jobs and clients.
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Crisis Management & Brand Trolls
Sentiment monitoring, response playbook, when to engage vs ignore.
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Project: 14-Day Reel Sprint with AI-Generated Scripts
Daily Reels using Claude scripts + Pika/Runway b-roll, measuring growth metrics.
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Unit 8: Analytics — GA4, Mixpanel, Looker Studio, Attribution 8 topics
GA4 Setup, Events, Conversions, Audiences
Default vs custom events, recommended events, debugging with DebugView.
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Google Tag Manager (GTM) — Server-Side & Client-Side
Tags, triggers, variables, server containers via Stape/Google Cloud.
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Looker Studio Dashboards That Marketers Actually Use
Templates for ad performance, SEO, content, and exec summaries.
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Mixpanel / Amplitude for Product-Led Marketing
Event taxonomy, funnels, retention cohorts, when product analytics beats GA4.
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Multi-Touch Attribution: Last-Click, Linear, Position-Based, Data-Driven
Why last-click underrates upper-funnel, GA4 data-driven default in 2026.
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UTM Tagging Discipline
Naming convention, source/medium/campaign rules, avoiding the dreaded "(other)" channel bucket.
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A/B Testing & CRO with VWO / Optimizely / GA4 Experiments
Sample size, MDE, statistical significance, what tests are worth running on small traffic.
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Project: Build an End-to-End Marketing Dashboard
Pull GA4 + Google Ads + Meta Ads + Klaviyo into one Looker Studio dashboard.
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Unit 9: AI Agents for Marketing (Claude/GPT-4o + n8n/Make/Zapier) 9 topics
What Are AI Agents? Beyond One-Shot Prompts
Loops, tools, memory, planning. The agent mental model vs simple ChatGPT chats.
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No-Code Agent Stacks: n8n, Make, Zapier (2026 Picks)
Trigger -> action -> AI step -> output, when each platform wins, pricing.
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Calling Claude / GPT-4o / Gemini APIs from n8n / Make
API key handling, JSON in/out, structured outputs, cost control.
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Agent 1: SEO Audit & Content Brief Generator
Crawl URL -> extract issues -> generate prioritized brief + outline -> push to Notion.
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Agent 2: Daily Trend Watcher + Reel Script Writer
Pulls trends from X/TikTok APIs -> Claude scripts 3 Reels/day -> sends to your Notion.
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Agent 3: Lead Enrichment + Personalized Cold Email
New lead in HubSpot -> enrich via Apollo -> Claude writes hyper-personalized email -> queues in Smartlead.
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Agent 4: Ad Creative A/B Test Generator
Given a winning ad, generate 10 variations of hook + visual using GPT-4o + Ideogram.
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Agent 5: Weekly Report Bot — From Raw Data to Slack Summary
Pulls GA4 + Ads data, Claude summarizes wins/losses + recommended actions, posts to Slack every Monday 9 AM.
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Cost & Reliability: Rate Limits, Retries, Logging, Eval
Building agents that dont break in production, observability, fallback strategies.
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Unit 10: Capstone — Grow a Real Brand 0 to 1 in 30 Days + Placement Prep 10 topics
Capstone Brief: Pick a Real Brand to Grow 0 to 1
Could be your own micro-brand, a friends D2C, or a local service. ~Rs 10000-30000 budget.
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30-Day Plan: Channels, Goals, Budget, Calendar
A realistic month, mapping every activity to a measurable goal.
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Week 1: Foundation (Brand, Site, Pixel, Tracking)
Get the boring infra right so the next 3 weeks of spend isnt wasted.
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Week 2: Content + Organic Push
SEO articles, Reels, LinkedIn — all with AI-assisted scripts and creatives.
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Week 3: Paid Acquisition Across Meta + Google
Test creatives, audiences, scale winners, kill losers, daily budgeting.
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Week 4: Retention, Email/WhatsApp, Reporting
Lifecycle automations, win-backs, executive report and learnings.
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Marketing Resume & Portfolio That Win Interviews
Case-study format, metrics that matter, GitHub-style portfolio for marketers.
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Top 30 Marketing Interview Questions (with sample answers)
CTR vs CR, attribution, why ROAS dropped, how would you grow X — full bank.
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Career Paths: Performance, SEO, Brand, Ops, Growth, Agency, In-House
Salary bands, growth paths, top hiring channels in India 2026.
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Live Mock Interview + Capstone Demo + Final Q&A
Full mock with rubric, presenting your 30-day campaign, fielding follow-ups.
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₹20,000
Enroll — ₹20,000
✨ 1-year access · Free updates included
30-day money back guarantee
Duration
90 Days
Format
Both Classes
Trainer
Expert Trainer
Students
0 enrolled
Language
Telugu / English
Certificate
On completion
Placement
75% rate